UK’s leading Muslim matrimonial service eyes global market
Started almost two decades ago and responsible for more than 100,000 Muslim marriages, the UK’s leading online Muslim matrimonial service, singlemuslim.com, is now eyeing global expansion. My Salaam caught up with CEO and founder Adeem Younis to learn more about its journey and where he hopes to take it.
MS: What inspired you to create the site?
AY: Growing up, I began to realise that I was part of a new generation of Muslims for whom many traditions were becoming more and more difficult to sustain: in particular, how to find a suitable partner for marriage whilst respecting our faith and cultural traditions. It was obvious to me that we no longer sought partners the same way our parents might have, nor did we have the same criteria. This presented a huge challenge, because although we wanted these things, we also didn’t want to alienate our culture and traditions. That was the purpose of singlemuslim.com: to facilitate what Islam allows using modern tools.
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Tharik Hussain