UK’s Serendipity Tailormade launches new online halal travel agency for the Instagram generation
DUBAI - Targeting Muslim millennials who want the freedom to curate their own journeys, new platform Rihaala.com is taking a different approach to online halal travel booking.
Rather than rely on generic images of destinations or pay a lot for exclusive shots, the newly launched UK-based online travel agency (OTA) curates visual content from Instagram, Facebook and Twitter in real-time.
“We have about half a million assets to play with, including Instagram videos and selfies by Muslim influencers and brand ambassadors. It’s the beauty of the way social media is integrated,” Nabeel Shariff, founder of Rihaala.com told Salaam Gateway.
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