Umami Burger continues global expansion with first Middle East location in Doha, Qatar

MIAMI, May 7, 2020 -- sbe, the leading international hospitality group that develops, manages and operates award-winning global hospitality brands, announces the opening of the first of five Umami Burger locations in the Middle East, in Doha, marking its 28th location for the brand. Umami Burger has partnered with Innovation Lab Qatar Group for this project. The restaurant, which will initially open with a temporary "delivery only" model, is designed by Interprogetti Interior Design and Fit Out featuring indoor and outdoor seating within the 138sqm space. 

Sam Nazarian, Founder & CEO of sbe states, "I am extremely proud to bring the Umami brand to Qatar and to partner with Innovation Lab Qatar and the incredible founder/CEO, Mohammed Al Suwaidi. This announcement is part of our strong international growth that will bring the brand to Latin America, Europe, and the Pacific region. Doha is a very important city for sbe, with the opening of the 270 room Mondrian Doha having been a tremendous success."

Mohammed Al Suwaidi, Co-Founder & CEO of Innovation Lab Qatar adds, "I am very excited to venture into this wonderful culinary journey with such a unique brand like Umami. As Qatar is gearing up to host one of the biggest sporting events in the world, the FIFA World Cup in 2022, the country is seeing a rapid growth in the food & beverage industry. This is the perfect time for us to work with a leading international hospitality group like sbe and build a long lasting relationship by bringing a completely new culinary experience to Qatar."