Undercover Snacks announces national retail expansion into Kroger and Wegmans Food Markets

EAST HANOVER, N.J., Aug. 18, 2020 - Undercover Snacks, the delicious chocolate snacks that are secretly better for you, has announced today that its chocolate crispy quinoa treats are now available for purchase at 10 Kroger Co. banners nationwide and all Wegmans Food Markets. This expansion rapidly grows the brand's retail footprint and positions the company for accelerated distribution to reach gluten-free and allergen families, as well as health conscious eaters who are looking for a safe, healthy and unbelievably delicious snack option.

After recently rolling out into CVS HealthHUB locations along with all UNFI distribution centers nationwide earlier this year, Undercover Snacks are now available on shelves at nearly 1,000 Kroger locations and over 100 Wegmans Food Markets.

• Kroger Co. banners include:  Kroger, Dillons Food Stores, Gerbes Super Markets, Baker's Supermarkets, King Soopers, City Market Supermarket, Fry's Food and Drug, Fred Meyer, Quality Food Centers and Smith's. Participating stores will carry Undercover's best-selling Dark Chocolate + Sea Salt flavor.
• All Wegmans locations including stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, Massachusetts, and North Carolina now carry Undercover's best selling flavors, which include Dark Chocolate + Sea Salt, Milk Chocolate and Dark Chocolate + Pomegranate, which recently won the 2020 NEXTY Award for "Best New Sweet or Dessert."

"Expanding our availability in both Kroger and Wegmans aligns with our strategy to grow our retailer and customer base," said Diana Levy, Founder and CEO of Undercover Snacks. "The global gluten-free products market is expected to reach approximately USD $10 billion by 2027 and we're excited to help meet increasing customer demand with our gluten-free, allergy-friendly, peanut/tree nut-free snacks."