Values-based opportunities in the MENA magazine publishing market
17 Dec 2015
Insight
Salaam Gateway
The MENA region represents a sizeable market for magazine publishers, in particular Arab countries connected by a common language. Magazines with larger regional circulation attract
much higher ad-spend than those distributed at the national level. What are the key success factors for magazine publishers competing in this market and where are the opportunities?
Shariq Faraz, DinarStandard Senior Associate