Photo for illustrative purposes only. A woman selling halal kopi (Malay for coffee) in Ho Chi Minh, Vietnam on oct 8, 2018. A lot of halal F&B in Vietnam cater to Southeast Asia Muslim tourists who come from Malaysia, Indonesia and Singapore and who can mainly converse with each other in the Malay language. Iylia Liyana/Shutterstock

Vietnam halal: Still early days as Malaysians continue to tout its ‘high potential’


Already a contender for being Southeast Asia’s rice bowl, Vietnam could eventually become a leading supplier of ingredients, goods and services to the regional halal market.

But though its potential is seemingly boundless, it will take some time for it to make an impact, according to Ramlan Osman, a Malaysian industry veteran who since 2018 has been working to build halal in Vietnam.

“The awareness of halal in Vietnam is almost non-existent,” Ramlan told Salaam Gateway over the phone from Hanoi.

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tags:

Muslim-minority market