Voluntourism and Socially Responsible Tourism: potential areas of innovation for travel agencies
23 Sep 2015
Insight
Salaam Gateway
Travel agencies targeting the Muslim market tend to have little differentiation in their offerings. Those interested in adding new travel themes need to look no further than the teachings of Islam regarding humanki
nd’s responsibility towards the communities we encounter. Voluntourism and socially responsible tourism fit right into Islamic teachings and will be a trend to develop in the Islamic/Muslim-focused travel space.
Reem El Shafaki, DinarStandard Senior Associate