What are the opportunities for modest fashion in the United Kingdom?
Photo: LONDON, UK, OCTOBER 30, 2015: Oxford Street during sale season / Alice-photo / Shutterstock.com
Consumers in the United Kingdom spent $105 billion on apparel and footwear in 2015. About 4 percent, or $4.2 billion, of this total was spent on apparel and footwear by just over 3 million resident Muslims.
With the emergence of several UK-based modest fashion players, including Aab and Barjis London, and an expected increase in expenditure by Muslims on apparel, what are the opportunities for new players to enter the UK’s modest fashion market?
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Haroon Latif, supported by Yasir Malik and Afia Fitriati, DinarStandard