What modest-fashion shows can learn from Jakarta this week
For modest-fashion shows around the world, the Jakarta Modest-Fashion Week is offering one major takeaway.
To better display the participating brands, connect them with buyers and drum up sales, the event is employing a new strategy to complement the usual fashion shows, walk shows, exhibitions and workshops.
The show’s organisers have tied up with Metro Department Store, a leading retailer based in Jakarta, to set up selling points in eight of its branches across the country. #JMFWPoints will also serve as after-show sales points for participants and will continue until end of the year.
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Seban Scaria