What most businesses know about Islamic fashion is probably wrong
A linear thinking marked the 20th century: as modernity prevailed, religion was to assimilate into mainstream society; if not, it was going to become marginal to contemporary institutions.
Markets, for example, saw religion as something that required little or no attention. The turn of the millennium, however, has proved this thinking to be wrong.
New religious commentary emerged that neither rejected modernity nor assimilated to it, but engaged markets, party politics, and civic society by submitting them to religious sensibilities.
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Neslihan Cevik