WhatsApp ranked top brand in Malaysia for 2015 - YouGov

Photo: Twin Design / Shutterstock.com

WhatsApp has been ranked the most positively perceived brand in Malaysia, according to the 2015 BestBrand Rankings from market research company YouGov.

The BestBrand Rankings are compiled using YouGov's BrandIndex Buzz score, which is calculated by asking consumers if they have 'heard anything positive or negative about a brand in the last two weeks, through advertising, news or word-of-mouth'. It then ranks the top 10 brands with the highest average Buzz scores over the past 12 months. 

2015 is the first year YouGov is tracking brands in Malaysia. The market research company compares scores for over 150 brands in Malaysia. 

Of the Top 10 brands in Malaysia, six are technology brands, two financial services companies, one telecommunications company, and one provides online shopping services.

Only two local brands are ranked in the Top 10 - Maybank and Maxis.