When halal conviction trumps conventional wisdom: ieat Foods filling critical gaps on UK supermarket shelves


Driven by a need to fill critical gaps in the United Kingdom food retail sector, ieat Foods founder Shazia Saleem went for broke and headed directly to the big supermarkets instead of small independent stores to sell her and the UK's first-
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tags:

Frozen meals
Muslim-minority market
Non-OIC market
Prepared meals
Ready meals
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DinarStandard