Which destination marketing strategies should you implement to attract more Muslim travellers?

Destination marketing is a key contributor to local economic growth. With Muslims estimated to have spent $142 billion globally on outbound travel in 2014 and an expected $233 billion in 2020, Muslims are an increasingly important constituent of the glo bal travel economy and an important customer segment for destinations to attract. If you are a destination marketing organization or tourism board, do you know what Muslim travellers expect and what the best ways are to attract them to your destinations?