Will modest menswear take off in the UK?
Traditional waistcoat or kurta kameez. Getty Images/Aliraza Khatri's Photography. Photo for illustrative purposes only.
At the London Modest Fashion Week (LMFW) this February, male models flaunted dashing kanduras and modest prayer hats for the first time on the centre stage to a crowd of journalists, bloggers and fashionistas.
The men’s designs were the creation of Jubbas, the homegrown British modest-menswear brand. “We thought the event would work for us and give us good exposure,” Akil Desai, founder of Jubbas, told My Salaam.
But it wasn’t easy to convince the owners of LMFW that hosting a male brand would be beneficial to the event. “They usually only take women, so it was a bit of a challenge,” Desai said.
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Alicia Buller