The Malaysia International Halal Showcase (MIHAS) has commenced in Kuala Lumpur, convening key industry players across the global halal ecosystem.
Billed as the world’s ‘largest halal showcase’, MIHAS 2023 aims to outline latest trends, technologies, and innovations across 13 halal industry clusters.
These include food and beverage, food technology and packaging, e-commerce, cosmetics and personal care, pharmaceuticals and medicals, modest fashion and lifestyle, education, Islamic finance and fintech, retail and franchise, services and enablers, Muslim-friendly hospitality and tourism, media and recreation, and Islamic arts and crafts.
The 19th edition of the trade exhibition will run from today until September 15 in a hybrid format, coalescing a physical exhibition with a virtual platform.
The Malaysia External Trade Development Corporation (MATRADE), the national agency hosting the exhibition, is optimistic to clock in 2.5 billion ringgits worth of sales, from this year's edition.