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Islamic Lifestyle
Alshaya reveals Mideast’s first Primark location 

Retail franchise conglomerate Alshaya Group will open the Middle East’s first Primark store in Kuwait.

The region’s flagship store, located at the Grand Plaza in The Avenues, will be inaugurated on October 23. The Avenues, billed as the largest shopping centre in Kuwait, hosts more than 800 stores spread over 425,000 sq. metres. 

“It’s confirmed…. our plans with Primark to bring their stores to the Middle East starts next month in Kuwait,” John Hadden, Alshaya’s CEO said in a LinkedIn post

Three mega stores in Dubai, UAE, will be launched in the first and second quarter of next year, the CEO added. 

Primark said in a May statement that that three stores set to be launched in Dubai next year will be located in Dubai Mall, Mall of the Emirates and City Centre Mirdif.

Primark’s foray into Kuwait next month and in Dubai next year, marks the international retailer’s 18th and 19th market entries, respectively. Originally founded in Dublin, the retailer operates more than 460 stores worldwide. 

“It’s fantastic to be preparing for our first stores to arrive in the Middle East in partnership with Alshaya Group. We know there is already a strong cohort of shoppers ready and waiting for us and we believe the wider region holds a lot of potential for Primark and our value proposition,” Eoin Tonge, Primark interim CEO said in May. 

Kuwait-headquartered Alshaya offers over 70 international brands and operates more than 4,000 stores, cafes, restaurants, leisure destinations, logistics and food production operations, alongside over 125 online and digital businesses. 
 

Islamic Lifestyle
Iran welcomed 1.2 million medical tourists last year

Iran received more than a million medical tourists in 2024, reflecting the nation’s tourism push to compete on a global scale and diversify its sources of revenue. 

The country welcomed 1.2 million tourists who received medical treatments across Iranian hospitals last year, Mehr News Agency reported, citing an Iranian official. Medical tourists made up 16.2% of the 7.4 million visitors last year. 

A 2020 study found that medical treatments in Iran cost up to 65% less than in the United States and 40% less than in Western Europe, making the country a leading destination for affordable, high-quality healthcare.

"Health, medical or therapeutic tourism is one of the key competitive advantages that the country's tourism has over others," said Muslim Shojaei, director general of the Foreign Tourism Marketing and Development Office at the Iranian Ministry of Cultural Heritage, Handicrafts and Tourism. 

“Along with pilgrimage and historical-cultural tourism, this area is one of our three main products in which we can compete with many countries in the world”.

Treatments such as hair transplants, cosmetic surgeries, transplants, and infertility treatments topped the list of medical services given to foreign tourists.

The global medical tourism market is worth around $47 billion, with each health tourist spending an average of $2,500 to $3,000. 

"Iran's share [of the global market] is not bad despite the current conditions, although the situation was better before Covid-19 pandemic and in 2019," added Shojaei. 

The Iranian government has prioritized medical tourism as part of its broader economic diversification strategy, Mohammadreza Sheikhy-Chaman, assistant professor of health economics at the Tehran Medical Sciences Branch of Islamic Azad University told Salaam Gateway last December. 

"Investments have been made in expanding and modernizing healthcare facilities to meet international standards.” 

Islamic Lifestyle
Qatar Financial Centre advances blockchain uptake in Islamic finance 

Qatar Financial Centre has rolled out a proof of concept to facilitate the uptake of blockchain technology across Islamic finance. 

The Qatar-based business hub will demonstrate a blockchain-based digital receipt system to bolster transparency and regulatory compliance in Shariah-compliant asset-backed finance. 

The system will operate on HashSphere, a private distributed ledger technology (DLT) built by software company Hashgraph, utilising Google Cloud infrastructure, in collaboration with QFC’s Digital Assets Lab, a statement said. 

A distributed ledger is a database shared by multiple participants in which each member maintains and updates a synchronized copy of the data. The ledger enables members to verify, execute and record transactions, obviating reliance on intermediary entities such as banks, brokers or auditors. 

QFC will offer infrastructure support and expertise to guide the use case development, Blade Labs will lead the develop of the receipt system, while AlRayan Bank will validate the system’s functionality and explore commercialisation pathways. 

“Through our Digital Assets Lab, we’re proud to facilitate this pilot as a step forward in exploring how blockchain can bring greater efficiency and scalability to Shariah-compliant financial products,” said Yousuf Mohamed Al-Jaida, chief executive officer at QFC. 

“The Digital Receipt System POC will showcase that blockchain, smart contracts, and global identity standards can address the operational bottlenecks that currently prevent Islamic finance institutions from scaling certain Shariah-compliant asset-backed products,” said Sami Mian, CEO, Blade Labs. 

In 2023, QFC signed an agreement with blockchain technology platform to collaborate on blockchain and digital asset initiatives in the financial industry.
 

Islamic Lifestyle
Malaysia’s Zetrix AI launches first Shariah-aligned large language model

Malaysia's Zetrix AI Bhd has unveiled a Shariah-aligned large language model to offer Shariah-compliant guidance and support across several domains, including finance, law, healthcare, education, and daily lifestyle. 

The NurAI platform aims to provide culturally relevant, faith-compliant assistance for Muslim-majority markets, starting with Malaysia, Indonesia, and Brunei, which has a combined population of 340 million. The service is available in Bahasa Melayu, Bahasa Indonesia, Arabic, and English.

The model is built on China’s open-source DeepSeek model with technical input from Chinese researchers under the ASEAN–China AI Lab initiative.

“This is a prime example of how we can harmonise religion and technology for the benefit of the ummah and the advancement of the nation,” deputy premier Dr Ahmed Zahid Hamidi said at the launch.

NurAI will offer AI Avatar channels which will simulate interactions with Islamic scholars and subject experts. These avatars, trained on exclusive datasets, will provide personalised advice on topics ranging from inheritance law and Islamic finance to medical bioethics.

Zetrix AI has partnered with institutions including INCEIF University, an affiliate of Bank Negara Malaysia, to ensure financial services channels meet scholarly standards.

The system is guided by a formal Shariah Supervisory Board and works with religious bodies such as JAKIM in Malaysia, the Indonesian Ulama Council (MUI), the International Islamic Fiqh Academy, and Egypt’s Al-Azhar University.

Future updates will expand coverage across different religious schools of thought.

Fadzli Shah, co-founder and head of AI development at Zetrix AI, said the project addresses a critical gap in global AI development.

“Current models are shaped by Western and Chinese contexts. With two billion Muslims and a $3 trillion Islamic economy, there is clear demand for AI tools aligned with Islamic perspectives and Global South priorities."

NurAI is rolling out as a freemium consumer app during its launch phase, with premium tools such as inheritance calculators to follow.

In its second phase, Zetrix AI plans to integrate the platform into financial institutions, halal certification bodies, and government agencies.

Islamic Lifestyle
Over 60m worshippers visit Islam’s two holiest sites in Muharram

More than 60 million people visited the Grand Mosque in Mecca and the Prophet’s Mosque in Medina during the month of Muharram in the Islamic year 1447 AH, according to the General Authority for the Care of the Affairs of the Grand Mosque and the Prophet’s Mosque.

The surge in pilgrim numbers comes as Saudi Arabia continues to expand its religious tourism capacity, part of a broader strategy to position the sector as a driver of economic growth.

The Grand Mosque welcomed 27,531,599 worshippers, including 47,823 who prayed in the Hateem area of Hijr Ismail. Umrah pilgrims totaled 7,857,270 over the month. In Medina, the Prophet’s Mosque received 21,576,200 worshippers, with 1,122,368 praying in Al Rawdah Al Sharifah, and 2,110,375 visiting to offer greetings to Prophet Muhammad (PBUH) and his two companions.

The authority said the figures reflect “ongoing efforts to ensure the ease, comfort, and spiritual tranquillity of visitors,” in line with directives from Saudi leadership. It reaffirmed its commitment to removing obstacles and further enhancing services at the two holy mosques.

Islamic Lifestyle
Indonesia moves to establish Hajj village in Mecca for pilgrims

Indonesia is moving swiftly to secure land in Mecca to build a dedicated Hajj village that will serve as a residential hub for its pilgrims during Hajj and Umrah, ahead of Saudi Arabia’s legal reform allowing foreign land ownership in the holy city starting January 2026.

Investment minister Rosan Roeslani told reporters at a briefing held at the Presidential Palace in Jakarta that negotiations were ongoing with the Royal Commission for Makkah City to finalize the land acquisition. 

He credited the initiative to high-level diplomatic engagement between Indonesian President Prabowo Subianto and Saudi Crown Prince Mohammed bin Salman, noting that Indonesia would gain full ownership of the land and autonomy to design and build facilities specifically for its pilgrims.

The Hajj village aims to enhance mobility and comfort for Indonesia’s Hajj and Umrah pilgrims, with plots ranging in size from 25 to 85 hectares—some located as close as one kilometer from the Grand Mosque (Masjid al-Haram). 

Rosan assured that the Saudi government would manage any required relocation of current residents, with prices offered to Indonesia covering land clearance. “The price would also include the cost of clearing the land of current occupants.

Indonesia is expected to submit a comprehensive master plan by October 2025, detailing zoning, infrastructure design, and service delivery for the Hajj village. The development will be funded through Indonesia’s sovereign wealth fund, Danantara, chaired by Rosan.

The move marks a significant milestone in Indonesia’s efforts to improve Hajj services for its citizens, who comprise one of the largest groups of pilgrims visiting Mecca annually.


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