Gaza conflict: Local food brands rush to supplant disengaged global ones. Can the momentum last?
Israel’s war on Gaza has had a deep emotional impact on Muslim consumers around the world, creating an unprecedented “buy local” movement. Are homegrown brands ready to fill the void?
The shock waves from the war on Gaza’s civilian population have reverberated throughout the Middle East, generating resentment against Israel and a sense of helplessness among fellow Arabs.
As the conflict enters its fifth month, consumers across the region continue to use their purchasing power to avoid brands they perceive to be supporting the Israeli occupation, whilst redirecting their spending to alternative brands. Advocates said that this was their small way of taking a stand for Palestine.
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