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Home / Insights

Featured Insights

Halal Industry

How Cambodia plans to join Southeast Asian halal majors

20 Aug 2026
Insight

Halal Industry
Top 10 halal food ecosystems in the world
18 Aug 2026
Insight

Halal Industry
Australia must act now to secure its place in the global Islamic economy
04 Aug 2026
Insight

Halal Industry
 Australian halal cosmetic and pharma industries outpace global growth
03 Aug 2026
Insight

Halal Industry
How Vietnam's HALCERT is helping realize the nation's halal ambitions
26 Jul 2026
Insight

Halal Industry
Explainer: How timeless remedies can effectively converge with modern techniques
29 Jun 2026
Insight


All Other Insights
Halal Industry
How Cambodia plans to join Southeast Asian halal majors

Cambodia is making an ambitious play for one of the world's fastest-growing consumer markets, and it’s doing so in sectors few investors saw coming.

While best known for ancient temples and garment exports, the Buddhist-majority nation is re-positioning halal goods and services as a new pillar of economic growth. 

Looking beyond its Muslim population of just 800,000 - making up roughly 5% of its total population – and a mere 86 registered companies producing nearly 800 halal-certified products, Cambodia is gearing to become the next frontier for global halal exports.

The government has moved quickly to translate that vision into policy. In July, the Ministry of Commerce slashed halal certification processing times from 90 to 60 days, extended certificate validity from one to two years, and ramped up incentives for local businesses to adopt the national halal logo. 

For Dewi Suratty, founder of halal consultancy Dawn Horizon and adviser to Halal Park Cambodia, the country's timing could hardly be better.

"Cambodia is entering the halal economy at a particularly opportune time. The global halal market is no longer confined to serving Muslim-majority countries - it has evolved into an ecosystem encompassing trade, manufacturing, tourism, logistics, healthcare, digital services, and sustainable development.”

New halal manufacturing powerhouse

A major catalyst is Halal Park Cambodia, a 267-hectare manufacturing and logistics hub launched in late 2024 in Kandal Province. Designed as an integrated ecosystem, it brings together dry food factories, smart kitchens, rice mills, and logistics facilities within one industrial zone. 

Situated near the new Techo International Airport and the future Funan Techo Canal, the park offers investors tax incentives, trademark protection, and unrestricted capital movement. 

Investors have taken notice. In early 2025, China’s NAFIER Industry Co started producing halal meatballs in the Cambodian capital, Phnom Penh. Shortly after, Halal Park Cambodia signed an MOU with Maybank Cambodia for industry financing, followed by a partnership with FMTI, a Chinese equipment supplier.

“The next phase will focus on attracting anchor investors and halal manufacturers, alongside expanding certification, laboratory testing, and talent development capabilities,” explains Suratty.

According to Paros Tit, a Cambodian policy researcher and personal assistant at the Office of the Council of Ministers, Cambodia's halal sector has evolved dramatically over the past decade.

"For many years, halal certification was mainly a community-based religious function," he says. "Today, the government sees halal as part of the country's broader trade and economic development strategy."

That transition has been supported by a series of institutional reforms, including the establishment of the Cambodia Halal Steering Committee in 2016, the creation of the Department of Halal in 2020, and the launch of the Halal Development Strategic Plan 2025–2029.

Tit outlines three major advantages that have drawn investor interest to Cambodia. 

"First, trade access plays a huge role," he says, citing ASEAN trade agreements and the Regional Comprehensive Economic Partnership, which enable manufacturers to reach Asian markets under favorable tariff conditions.

“Second, Cambodia produces a massive surplus of crops like raw cashews, cassava, paddy rice, and fresh tropical fruits," allowing processors to establish facilities close to agricultural sources while reducing logistics costs.

The third, he says, is the country's liberal investment regimes.

"Our legal framework for investment is very open," Tit adds, noting that foreign investors can own businesses outright in most sectors and freely repatriate profits.

While Southeast Asia represents a natural destination for Cambodian halal goods, policymakers are setting their sights further afield. 

"The Gulf Cooperation Council countries and wider Middle East import over 80% of their food needs,” says Tit.

“For these nations, securing stable, long-term food supply chains is a critical national priority.”

Recent global supply chain disruptions have reinforced the urgency of diversification, prompting Middle Eastern importers to actively seek new agricultural partners across Southeast Asia - a move Tit believes Cambodia is prime to capitalize on.

Finding solid ground amid challenges 

Despite the optimism, Cambodia's halal aspirations are still in their infancy.

Among the most pressing obstacles are a shortage of qualified professionals, limited laboratory testing capacity, and the need for wider recognition of its halal certification.

Suratty notes that while these hurdles are common for emerging halal markets, overcoming them requires significant financial commitment and alignment with internationally accepted standards.

Tit echoes that assessment, noting that transport costs remain relatively high and domestic supply chains for specialized packaging and food ingredients are still developing. 

“But for companies looking for long-term growth and first-mover advantages in agricultural processing, Cambodia presents a strong value proposition,” he says.

Neither Suratty nor Tit believes Cambodia should attempt to rival regional halal giants Malaysia or Indonesia directly.

"Cambodia does not need to replicate their development model," says Suratty. "Instead, it can complement the regional halal ecosystem by leveraging its own comparative advantages."

As a young manufacturing economy, she says, Cambodia could build modern halal infrastructure from the ground up, integrating digital traceability, food safety, sustainability, and ESG principles into its industrial development from the outset.

Tit agrees that Cambodia's future lies in becoming an upstream supplier and manufacturing hub rather than competing in finished consumer brands.

"While Malaysia and Indonesia lead the world in halal regulatory standards, global branding, and finished consumer goods, Cambodia can supply the raw and primary processed agricultural input that feeds directly into their global manufacturing supply chains."

To ensure seamless integration, the Department of Halal is aligning its inspection and auditing criteria with JAKIM, BPJPH, and the GCC Standardization Organization, pursuing mutual recognition agreements.

Sustainability could provide another point of differentiation.

"By connecting halal integrity with organic farming, non-GMO crops, and supply chain traceability, we can offer products that appeal to quality-conscious consumers worldwide,” Tit notes.

For now, Cambodia remains a small player in the global halal economy. But its ambitions extend far beyond expanding halal certification. 

If the current pace of reform continues, Cambodia may well emerge as one of Southeast Asia's fastest-rising players in the global halal economy.


 

20 Aug 2026
Insight
Halal Industry
Top 10 halal food ecosystems in the world

Muslim consumers spent an estimated $1.53 trillion on food and beverages in 2024, up 6.3% from the previous year. By 2029, that figure is projected to reach $2.06 trillion, representing annual growth of 6.2%. These figures measure total Muslim consumer spending on food and beverages rather than the value of products specifically certified as halal.

But the countries with the biggest consumer markets are not necessarily those with the strongest halal food ecosystems.

The list below ranks the top 10 halal food ecosystems in the world, based on the size of each country's Muslim population, consumer spending, imports or exports.

1. Malaysia — Halal Food GIEI Score: 128.6
Malaysia leads the 2025 halal food ranking, reflecting an ecosystem that spans certification, manufacturing, trade, financing and international cooperation. One of its biggest developments was the launch of MYeHALAL, a fully digital halal certification system designed to streamline approvals and reduce delays. Malaysia also recruited 100 new halal auditors to address certification backlogs.

The country continued to strengthen its international profile through the World Halal Business Conference 2025, which convened more than 1,000 stakeholders, and JAKIM's participation at World Expo 2025 Osaka. Malaysia's Comprehensive Economic Partnership Agreement with the UAE also includes an Islamic economy chapter covering collaboration on halal certification and mutual recognition of standards.

2. United Arab Emirates — Halal Food GIEI Score: 108.6
The UAE ranks second, reflecting its role as a major trade, investment and logistics hub within the Islamic economy. It was the fourth-largest OIC food importer in 2024, with imports totalling $22.71 billion. The country is also adding domestic production capacity: Al Ghurair Foods began construction of a 16-hectare integrated poultry complex in Abu Dhabi designed to produce 10,000 tonnes of poultry meat annually. At the policy level, the UAE has approved a National Strategy for Islamic Finance and the Halal Industry, while its agreement with Malaysia adds another layer of international cooperation on halal certification and trade.

3. Indonesia — Halal Food GIEI Score: 83.9
Indonesia combines the world's largest Muslim food consumer market with increasingly developed halal governance. Muslim consumers spent $165.4 billion on food and beverages in 2024, putting Indonesia ahead of Bangladesh at $152.5 billion. The country has also strengthened the institutional structure behind its halal economy. The Halal Product Assurance Organizing Agency, BPJPH, was restructured as a cabinet-level authority directly under the President, with responsibility for certification policy, accreditation and export facilitation. Internationally, Indonesia has established 92 halal recognition arrangements across 24 countries, helping reduce certification duplication and improve market access. It also exported $11.36 billion of food to OIC markets in 2024.

4. Thailand — Halal Food GIEI Score: 78.1
Thailand's fourth-place position is one of the ranking's most striking results. The non-Muslim-majority country climbed 11 places in the Halal Food ranking this year, supported by improvements in trade, certification, industry events, and the development of the financial ecosystem. Thailand's Central Islamic Committee and Halal Approval Global signed a mutual recognition agreement to reduce duplicate certification requirements and simplify market access for producers. The country also hosted events including the International Halal Science and Technology Conference, Thailand Halal Assembly and MEGA HALAL exhibitions. Its broader exports to OIC markets grew by 178.2% between 2014 and 2024, illustrating how an export-led strategy has strengthened Thailand's position in the halal economy.

5. Brazil — Halal Food GIEI Score: 71.8
Brazil ranks fifth, underscoring the importance of export infrastructure in the GIEI even outside Muslim-majority markets. In 2024, Brazil was the largest food exporter to OIC countries, supplying $32.96 billion worth of food products. The year's headline investment was Sadia Halal, the $2.07 billion joint venture between Brazil's MBRF and Saudi Arabia's PIF-backed Halal Products Development Company. The SGIE (2025/26) report describes it as the world's largest halal chicken company, with approximately $2.1 billion in annual sales. Brazil's position therefore, reflects both its existing importance to OIC food supply and new investment aimed at deepening its links with Muslim consumer markets.

6. Pakistan — Halal Food GIEI Score: 66.7
Pakistan ranks sixth as it strengthens certification frameworks and develops new export routes. Its halal meat exports to China surged 239% between January and November 2025, supported by improved compliance and market access. Pakistan also began exporting halal meat to Tajikistan and signed an agreement with Kyrgyzstan to align regulatory frameworks and enable mutual recognition of certification bodies and national halal marks. Pakistan and Bangladesh also agreed to recognise each other's certified halal goods without repeated testing, while Pakistan and Malaysia announced a $200 million halal meat export quota. At home, Pakistan introduced a new Halal Certification Mark Scheme, eliminating certification fees for exported food and non-food items and cutting local food certification fees by 50%.

7. Saudi Arabia — Halal Food GIEI Score: 63.5
Saudi Arabia combines a large consumer market with substantial investment in food production and supply chains. Muslim consumer spending on food and beverages reached $97.7 billion in 2024, making Saudi Arabia the fifth-largest market by that measure. It was also the largest OIC food importer, at $29.63 billion. Investment is increasingly directed towards increasing production capacity. Almarai announced a $4.8 billion five-year investment plan, including $1.8 billion for poultry expansion, designed to increase processing capacity to 450 million birds annually. Brazil's JBS separately announced an $85 million investment to expand its Saudi operations.
Saudi capital also sits behind the $2.07 billion Sadia Halal venture with Brazil's MBRF, placing the Kingdom at the centre of one of the sector's largest cross-border investments.

8. Australia — Halal Food GIEI Score: 63.1
Australia's eighth-place ranking is another example of a non-Muslim-majority economy performing strongly because of its role in the international food supply. Australia was the 10th-largest food exporter to OIC countries in 2024, supplying $8.71 billion worth of food products. Its position helps illustrate what the GIEI is measuring. Australia does not rank because it has one of the world's largest Muslim consumer markets; it ranks because the indicator assesses the wider ecosystem required to participate effectively in the halal food economy.

9. Türkiye — Halal Food GIEI Score: 62.9
Türkiye combines a very large domestic Muslim consumer market with a strong role in the food trade. Muslim consumers spent $120.1 billion on food and beverages in 2024, making Türkiye the world's third-largest Muslim food consumer market, behind Indonesia and Bangladesh. Türkiye also exported $13.24 billion of food to OIC markets, placing it sixth among suppliers in the report's food trade data. At the same time, it imported $20.06 billion, making it the fifth-largest OIC food importer.
That combination of domestic demand and international trade helps underpin Türkiye's place among the top 10 halal food ecosystems.

10. Egypt — Halal Food GIEI Score: 59.6
Egypt rounds out the top 10 and has one of the world's largest Muslim food consumer markets. Consumer spending reached $119.8 billion in 2024, putting Egypt fourth globally by that measure. Egypt was also the sixth-largest OIC food importer, at $18.99 billion. Its efforts to streamline trade include an agreement with Brazil under which qualifying Brazilian meat-processing facilities can be pre-listed, reducing repeated on-site inspections while retaining halal certification requirements.
With both a large domestic market and expanding trade infrastructure, Egypt closes out the report's 10 highest-ranked halal food ecosystems.

Methodology
This top 10 is reproduced directly from the Halal Food sector ranking of the Global Islamic Economy Indicator (GIEI) published in the State of the Global Islamic Economy Report 2025/26. Salaam Gateway has not independently scored or reordered the countries.

The wider GIEI benchmarks 81 countries and assesses how effectively they have developed Islamic economy ecosystems relative to their economic scale. Its 52 metrics are organised across five components — financial activity, governance, awareness, social impact and innovation — spanning the sectors covered by the index. This normalisation means a smaller market with well-developed certification, regulation, industry infrastructure and international connectivity can rank ahead of a much larger consumer market.

Consumer-spending figures refer to estimated spending by Muslim consumers on food and beverages and do not represent the value of halal-certified products consumed. Food import and export figures refer specifically to the report's 2024 food trade data for OIC markets. Those figures provide context for the country profiles but do not constitute a separate ranking methodology used by this article.

18 Aug 2026
Insight
Halal Industry
Australia must act now to secure its place in the global Islamic economy

Australia has the foundations to become a significant player in the global Islamic economy, but stronger collaboration between government, industry and investors will be essential if it is to capture a greater share of one of the world's fastest-growing markets.

That was the central message from the launch of The State and Future of the Australian Islamic Economy, held in Sydney on Monday, 3 August, where government representatives, industry leaders and researchers gathered to discuss Australia's growing role across halal manufacturing, Islamic finance, tourism, technology and professional services.

The report, jointly produced by Salaam, DinarStandard and Salaam Gateway, argues that Australia's Islamic economy has reached a new stage of maturity, driven by a combination of demographic growth, export capability and changing consumer preferences that increasingly favour ethical, values-based products and services.

Opening the event, Salaam's Head of Investments, Mas Harris, said the report was intended to begin a national conversation, "The Australian Islamic economy sits at the intersection of government, finance, academia and community. Unlocking its potential will require stronger collaboration across all of these sectors."

A global opportunity on Australia's doorstep

Presenting the report's findings, DinarStandard board director Dr Sayd Farook described the Islamic economy as "a global megatrend.”

Valued at more than US$5 trillion globally and serving a consumer base of more than two billion people, he said the opportunity was increasingly relevant to Australia because many of its largest trading partners are located across Southeast Asia and the Middle East.

"This opportunity is literally in our backyard," Farook said.

With Australia already blessed with the ingredients required to compete internationally, including a trusted regulatory system, advanced manufacturing capability and a strong reputation for quality. The next phase of growth is ready for the taking. "The opportunities are across the board, from finance to food, fashion, cosmetics and even education.” Farook added. 

Farook also challenged traditional perceptions of the Islamic economy, explaining that it should not be viewed solely through the lens of religion.

Rather, he described it as an economy shaped by values, where ethical production, transparency, trust and responsible business practices increasingly align with mainstream consumer expectations.

Western Sydney emerging as an economic driver

The event also highlighted the growing contribution of Australia's Muslim business community, particularly across Western and south-west Sydney.

NSW Minister for Industrial Relations and Member for Canterbury Sophie Cotsis said the report reflected decades of work by entrepreneurs and community leaders who have helped build businesses that now contribute significantly to Australia's economy.

Representing one of Australia's most culturally diverse electorates, Cotsis said the Islamic economy was not simply about religious identity but about jobs, skills, innovation and economic opportunity.

"This is about the skills of the future," she said.

She praised the report for recognising the contribution of multicultural communities to Australia's economic growth and encouraged continued collaboration between government and industry to unlock further opportunities.

Halal becoming a mainstream value proposition

The changing perception of halal products was a theme that resonated with the audience with panellists noting halal is increasingly associated with quality, ethical sourcing and transparency rather than religious observance alone, which in turn broadens halal’s appeal among mainstream consumers.

This trend is particularly evident across pharmaceuticals, nutraceuticals and cosmetics, where Australian manufacturers have successfully entered international halal markets by leveraging the country's strong regulatory standards and manufacturing reputation.

Australia's emerging Muslim-friendly tourism sector was also highlighted as another area with considerable growth potential, particularly as international travel continues to recover and destinations compete to attract high-value Muslim travellers.

Policy and certification remain key challenges
While speakers were optimistic about Australia's long-term prospects, they also warned that the country's competitive position is not guaranteed.

One of the strongest themes to emerge from both the report and the panel discussion was the need for greater policy coordination and regulatory consistency.
Halal certification was repeatedly identified as a major challenge facing Australian exporters, with businesses often required to navigate multiple certification systems across different export markets.

Panellist Ahmad Fettayleh, from Fettayleh Food argued that greater alignment between certification frameworks would reduce complexity, strengthen international confidence and improve Australia's competitiveness.

The discussion also extended beyond certification to broader policy settings. Dania Zinurova, Head of Infrastructure Funds at Dexus believes Islamic finance, taxation and investment structures could encourage greater capital flows into Australian businesses.

Examples from overseas jurisdictions demonstrated how targeted regulatory reforms have helped accelerate Islamic finance markets and attract investment, providing potential lessons for Australia.

From conversation to strategy
Perhaps the strongest message from the launch was that Australia has moved beyond asking whether an Islamic economy exists.

Instead, the discussion focused on how the country can better coordinate its existing strengths to compete internationally.

Australia already possesses globally recognised expertise in halal food, advanced manufacturing, research, education and financial services. Combined with a young, entrepreneurial Muslim population and strong institutional frameworks, speakers argued these capabilities provide a platform for sustained long-term growth.
The challenge now is execution.

As global competition intensifies, Australia will need to move beyond fragmented initiatives towards a more coordinated national strategy that aligns industry capability, investment, regulation and international engagement.

For many attending the launch, the report represented not the conclusion of a conversation, but its beginning.

As panellist Dean Gillespie, CEO of the Islamic Finance and Investment Association stated Australia has a once-in-a-generation opportunity to become the Islamic finance hub for Asia-Pacific, but it needs coordinated leadership, regulatory reform and greater public awareness to realise that potential.

Whether that opportunity is realised will depend on the willingness of government, industry and investors to work together to build on the strong foundations that already exist.

The State and Future of Australia’s Islamic Economy can be downloaded here.
 

04 Aug 2026
Insight
Halal Industry
 Australian halal cosmetic and pharma industries outpace global growth

Australia's halal pharmaceutical and cosmetics industries have grown at almost twice the pace of the global average over the past five years and are expected to maintain that momentum, emerging as a key driver of Australia's increasingly sophisticated Islamic economy.

The finding is among the headline insights of The State and Future of the Australian Islamic Economy, the first report of its kind launched today in Sydney by Salaam and DinarStandard, with Salaam Gateway as media partner.

The report finds that Australia's Islamic economy has evolved well beyond its traditional reliance on halal food exports to become a strategically important part of the country's domestic economy and international trade ambitions.

While halal food remains Australia's largest Islamic economy sector, pharmaceuticals, nutraceuticals and cosmetics have emerged as some of its fastest-growing industries. According to the report, these sectors demonstrate Australia's ability to compete in increasingly sophisticated global halal markets while laying the foundations for broader growth across finance, technology, tourism, education and other Islamic economy sectors.

Islamic Finance and Investment Association, CEO, Dean Gillespie says, “The Australian Islamic economy is no longer a peripheral conversation. It is a measurable, growing and strategically relevant part of Australia’s domestic market and export landscape.”

The halal-economy is forecast to exceed A$10 billion, a small drop in the ocean compared to the global US$5 trillion market. However, the report concludes that Australia’s growth trajectories in certain industries outpaces global comparisons thanks to demographic growth and increasing demand for Aussie made products that reflect ethical sourcing, transparency, sustainability and trust.

As halal increasingly intersects with ESG principles and impact investing, Salaam, Head of Investments and Product Mas Harris says, “There is clear demand for a broader range of halal-compliant offerings across all sectors and Australia is well positioned to deliver on this demand already having internationally recognised manufacturing standards, robust regulatory systems, strong traceability and world-class research capability, supported by a young, entrepreneurial and digitally connected Muslim community.

These strengths are particularly evident in Australia's pharmaceutical and cosmetics sectors. Over the past decade, Australian manufacturers have established themselves among the world's leading producers of halal-certified health and wellness products, successfully navigating complex international certification requirements while exporting to high-growth Muslim consumer markets across Southeast Asia and the Middle East.

Australian vitamin and supplement manufacturers have led much of this expansion.

Blackmores, for example, has secured halal certification from Malaysia's Department of Islamic Development (JAKIM), one of the world's most recognised halal authorities, enabling greater access to Southeast Asian markets and demonstrating Australia's ability to meet stringent international halal standards.

Australia's manufacturing capability is also attracting overseas investment. Global supplement companies are increasingly using Australia as a production base for halal-certified pharmaceuticals, nutraceuticals and wellness products, drawn by the country's regulatory credibility, advanced manufacturing expertise and established export infrastructure. Together, these strengths position Australia as a potential regional hub for halal health and wellness manufacturing.

A similar trend is emerging across Australia's cosmetics industry. Halal-certified skincare and personal care brands are benefiting from growing consumer demand for products that prioritise ethical sourcing, ingredient transparency and clean manufacturing. Increasingly, halal certification is resonating with consumers beyond Muslim communities, reflecting broader purchasing trends centred on quality, trust and responsible production.

For Mariam El Houli, Founder of Eve's Skin, that shift is already evident.

"Halal is now seen beyond religious context, it represents trust, purity and quality.”

Her experience reflects one of the report's central findings, halal certification is increasingly viewed as a mark of quality assurance as much as religious compliance, broadening its appeal across mainstream consumer markets.

The report argues that Australian businesses should therefore move beyond viewing halal as simply a compliance requirement. Instead, it should be integrated into broader strategies focused on long-term value creation, ethical production and international competitiveness. This diversification will further strengthen Australia's long-term competitiveness by building expertise, attracting investment and creating new export opportunities across multiple sectors.

However, the report cautions that Australia's competitive advantage cannot be taken for granted.

As countries compete for leadership in the global Islamic economy, those that align government policy, industry capability, branding, investment and regulation will be best placed to capture future growth. For Australia, one issue remains central to achieving that ambition: consist, uniform halal certification.

Despite Australian exporters' success in international markets, the domestic halal certification landscape remains fragmented. Multiple certifying bodies, inconsistent standards and limited regulatory oversight continue to create complexity for manufacturers and uncertainty for international buyers.

El Houli believes this remains one of the industry's biggest barriers to future growth, describing Australia's certification landscape as "fragmented, with limited government oversight and inconsistent standards."

The challenge comes as exporters face rising freight costs, higher tariffs and tightening margins. For many small and medium-sized businesses, navigating multiple certification systems across different export markets adds significant cost and administrative burden.

The State and Future of the Australian Islamic Economy, report concludes that Australia's halal cosmetics and pharmaceutical industries have demonstrated the country's capacity to compete at the highest levels of the global Islamic economy. However, unlocking the next phase of growth will require a more coordinated, internationally recognised and strategically aligned halal certification framework.

Rather than being viewed solely as a compliance obligation, halal certification must become a strategic national capability if Australia is to strengthen its position as a trusted global producer of halal products and services.

The State and Future of Australia’s Islamic Economy can be downloaded at www.salaam.com.au 

03 Aug 2026
Insight
Halal Industry
How Vietnam's HALCERT is helping realize the nation's halal ambitions

Vietnam made a decisive move earlier this year when Decree 127 came into effect, giving the country its first comprehensive legal framework for halal certification, labelling, and traceability. At the centre of that effort is HALCERT, the government body tasked with building Vietnam's halal industry and securing international market access by 2030. 



Salaam Gateway spoke with HALCERT Director Ramlan Osman about the sectors driving Vietnam's halal export push, the infrastructure gaps that still need to be closed, and how the country is positioning itself as a credible halal hub in Southeast Asia.

This interview has been edited for length and clarity.

What is HALCERT's role within Vietnam's broader halal ecosystem, and how does its certification scheme align with international standards to ensure Vietnamese halal products gain cross-border acceptance? 

Osman: HalCert was established on 24 April 2024 as a government body under the Ministry of Trade, based on decision (10/QD - FT), dated February 14, 2023.  The objective behind the creation of HalCert is to strengthen international cooperation, and to build and develop Vietnam's Halal Industry by 2030. As for alignment with other certifications and standards, Decree 127 provides the emphasis on prioritising references to OIC/SMIIC and from widely recognised international standards such as Jakim, BPJBP etc. This is important for Vietnamese products in gaining international acceptance.

What are the main sectors driving Vietnam's halal export ambitions, and what gaps currently exist in infrastructure, supply chain, or producer awareness that HALCERT is working to address?

Osman: The three key areas that need to be focused are agriculture, top 20 producers meeting the OIC importation needs, food manufacturing (ready-to-eat snack ingredients), and Muslim-friendly services (accommodation, tour sites, service providers, and agents).

There are also improvements needed in the infrastructure to accommodate halal requirements such as qualified manpower, structured learning programmes, development centre, and grassroots programmes.  As for supply chain, we need to build halal logistics capabilities including trace and trace from farm to fork.

Some other areas where work still needs to be done:
Coordination with colleges on learning and development for halal and manufacturing courses;  coordination with provinces on introducing certified halal courses to logistics provider companies as a start and working on having more players embrace halal at coastal ports in order to take on a bigger role in halal logistics.

What is Vietnam's strategic vision for positioning itself in the global halal economy, and how is HALCERT collaborating with government bodies, foreign certification authorities, and industry players to build a credible and competitive halal hub in Southeast Asia?

Osman: 18 Memorandums of understanding (MOUs)s have been signed, including a G2G with Brunei, Singapore, UAE, Kuwait, Saudi Arabia, Iran, Bahrain, and Turkiye. Furthermore, Vietnam is now also a member of the ASEAN halal Council and is hosting a conference in Vietnam from 8 -9 July on "An Emerging Destination for Halal Tourism." We are also discussing with SMIIC to be an observer member during SMIIC general meetings, and finally, we are in talks with local developers and manufacturing entrepreneurs to develop a halal manufacturing zone at the port city of Hai Phong, which would be spread over an area comprising 30 hectares of land.
 

Ramlan Osman, Director HALCERT
Ramlan Osman, Director HALCERT

Although Vietnam is not a Muslim-majority country, its strategic location connecting China, ASEAN, and the Pacific is part of its value proposition to halal markets. How is HALCERT building credibility with Muslim-majority importing countries?

Osman: Although Vietnam's Muslim population is estimated at 50,000 to 60,000 out of 1.2 million, making it a minority Muslim nation, similar in profile to Japan, Korea, and Taiwan, the country has bigger ambitions of positioning Vietnam as a regional — and ultimately global — halal food hub. As a result, HALCERT is pursuing an international partnership strategy, signing memorandums of understanding with the UAE's MOIAT, Saudi Arabia's SASO, and the GCC's GAC. 

What are some of the structural bottlenecks that HALCERT sees as preventing Vietnam from expanding its halal industry? 

Osman: Two challenges continue to hamper halal commercialisation in Vietnam. The first is a lack of awareness. Despite HALCERT having presented its work to close to ten provinces from north to south, many provincial authorities are not doing enough to help farmers and rural communities adopt halal standards in a commercially meaningful way. The second challenge is of cost: many micro-enterprises and SMEs find the $1,000 certification and audit process difficult to absorb. Decree 127, however, has begun to address this directly, instructing the Ministries of Industry and Trade, Agriculture and Environment, and Culture, Sports and Tourism to provide financial assistance to help businesses obtain halal certification, achieve Muslim-friendly status, and participate in overseas halal trade expos.

Prime Minister Pham Minh Chinh approved a project in February 2023 to strengthen international cooperation and develop Vietnam's halal industry through 2030. With Decree 127 now in effect, how does HALCERT measure progress, and are the 2030 targets still realistic?

Osman: Halcert started on April 24, 2024, one year after the Prime Minister’s declaration on the setting up of halal development and the promotion of halal economy and commercialisation of agriculture, aquaculture, and food manufacturing in the country. Since the inception of Halcert, we have travelled across the country to promote halal and Muslim-friendly activities to more than 3,000 entrepreneurs, exporters, government officials, university students, academicians, and the public over the last two years. 

Ministry of Science and Technology has been given a central role under Decree 127 in coordinating the halal sector by setting quality standards, shaping development policy, and ensuring that exporters, traders, researchers, trainers, and consultants operate in line with both domestic law and internationally recognised halal standards. Based on the number of events organised across different provinces over the past year — with strong involvement from both the public and private sectors — I am confident that Vietnam's halal Vision 2030 targets are not only achievable but could well be surpassed.

26 Jul 2026
Insight
Halal Industry
Explainer: How timeless remedies can effectively converge with modern techniques

Sidr & Stone was carved out of a need to honour centuries-old prophetic remedies. Nigella Sativa, named in Sunnah as a powerful healing tool, and widely overlooked in modern medicine for years, has gained ground in recent years for its antioxidant and immune-supporting properties. 

We speak with Yusuf Elsayed, founder of Sidr & Stone, on the underlying need to create the enterprise, and his overarching intent to converge traditional healing with modern technique. 

Yusuf Elsayed, founder, Sidr & Stone

Salaam Gateway: What inspired you to launch Sidr & Stone, and what market gap were you aiming to fill?
 

Elsayed: I came to this from a tech sales career, and as an Imam I'd long been struck by how seriously our tradition takes certain natural foods — black seed, olive oil, honey — and how poorly the modern market serves them.

The gap was trust. The category is full of bold claims and very little proof; brands talk about potency but almost none publish an independently verified figure. I wanted to build a brand around the foods of the Sunnah, held to modern quality standards — taking something 1,400 years old seriously enough to lab-test it.

Salaam Gateway: How do you source and verify the quality of your ingredients?
 

Elsayed: Sourcing first, then proof. For our black seed oil I personally evaluated more than 36 suppliers across several countries before settling on cold-pressed Ethiopian Nigella sativa, widely regarded as a high-quality seed source.

We then commissioned independent European laboratory testing rather than relying on a supplier's word — our oil is verified at 2.67% thymoquinone (the active compound used to judge black seed oil), and we publish the certificate of analysis openly on our quality assurance page. We keep it cold-pressed and unfiltered so the natural compounds aren't stripped out.

Salaam Gateway:The wellness market is crowded and often criticised for weak regulation. How do you build trust with consumers?

Elsayed: By being verifiable rather than loud. We don't chase the biggest number — we publish only what we can evidence. The certificate of analysis is the heart of it: a customer doesn't have to take our word on potency, they can see the independent lab result. I'd rather state an honest, verified 2.67% thymoquinone than an unverifiable higher figure. In a category criticised for weak regulation, transparency is the product.

Salaam Gateway: Where do you see Sidr & Stone in the next three to five years regarding product expansion, markets, or partnerships?
 

Elsayed: We began with cold-pressed black seed oil and olive oil; sidr honey and oregano oil are next — all within the same thesis of traditional, minimally-processed foods.

We serve the UK, EU and US and want to deepen those markets rather than spread too thin. On partnerships, I'm most interested in retailers and platforms that value third-party verification, and in continuing to publish our testing openly so the whole category is pushed toward proof over marketing.

29 Jun 2026
Insight
Halal Industry
Singapore bets big on halal food amid thriving sector growth

Muslims comprise just 16% of Singapore’s population, yet halal products and services have become increasingly mainstream across the city-state. From multinational restaurant chains securing certifications to digital halal verification systems, the country is positioning itself as a gateway for the global halal economy.

“Singapore has moved beyond niche market appeal to become a credible, trusted hub,” Dewi Suratty, founder and CEO of Singapore-based halal consultancy Dawn Horizon tells Salaam Gateway. 

Singapore’s food service industry offers perhaps the clearest evidence of the halal sector’s growing appeal – more than 4,000 of Singapore’s 23,600 food establishments are halal-certified, growing at roughly 10% annually.

Major fast-food chains including McDonald’s, KFC, Pizza Hut, and Subway operate halal-certified outlets across the island, while delivery platforms such as GrabFood and Foodpanda offer halal search filters.

In February, Canadian coffee chain Tim Hortons and South Korean bakery-café giant Paris Baguette secured halal certification for 17 and 20 Singaporean outlets, respectively. Singapore’s only halal-certified Filipino eatery, Nanay’s Kitchen, opened its fourth outlet in April, while Gyusei Gyukatsu Wagyu-Steakhouse introduced the country’s first halal A5 wagyu katsu earlier this year. 

Meanwhile, local meat importer and processor Lim Traders recently launched a direct-to-consumer platform, The Halal Meat Specialist, further expanding the local halal retail landscape.

Convenience retail is also evolving. In late 2025, 7-Eleven rolled out halal-certified Korean snacks nationwide, while Thai restaurant Pratunam Plus by Soi Thai Soi Nice became halal-certified nearly a decade after first opening. 

For consumers, the change reflects a dramatic expansion of choice. “Halal doesn’t mean just traditional Malay or Indian Muslim food anymore,” says Suratty. 

“We’ve got halal-certified Japanese, Chinese, Western, even fine dining. That diversity has removed a lot of friction from consumer choice. You can access halal food at a hawker for four dollars or at an eighty-dollar fine dining establishment. That’s inclusive access across economic segments.”

Building cross-border trust through regulation

Singapore began developing its halal governance framework in 1978 through the Islamic Religious Council of Singapore, also known as MUIS, which oversees halal certification and Muslim affairs under the Administration of Muslim Law Act. 

That foundation is becoming more important as Southeast Asian nations seek to strengthen cross-border halal cooperation. A recent report by Indonesia’s halal inspection body highlighted collaboration between Indonesia, Malaysia, and Singapore as a major opportunity to establish ASEAN as a global halal hub.

“When a product carries the MUIS halal stamp, traders in the GCC, Malaysia and Indonesia know exactly what they’re getting,” says Suratty.

Singapore is also modernising its certification systems through digital halal certificates introduced by MUIS last October, enabling consumers to instantly verify certifications via their mobile devices.  

“The amendment grants MUIS robust legal authority to govern its foreign halal certification bodies (FHCB) recognition scheme, enabling it to impose recognition conditions, prosecute certificate forgery, and establish a structured appeals process,” says Muhammad Faizal bin Othman, director of halal development at MUIS.

The move reflects a wider effort to strengthen the integrity of imported halal products, which is critical given Singapore’s reliance on food imports.

Alongside the digital certification rollout, MUIS launched an online portal for its enhanced FHCB recognition framework, streamlining the application and renewal process for overseas certification bodies. To date, the scheme has onboarded 88 recognised FHCBs from across the globe.

MUIS has also introduced the comprehensive halal risk management framework, replacing a one-size-fits-all approach with a more targeted risk-based methodology.

“Establishments are assessed across three dimensions - the nature and scope of certification, the robustness of controls in place, and their compliance track record,” explains Othman.

“Higher-risk establishments are subject to more frequent inspections, while those with strong compliance records qualify for extended certification validity of three to five years.” 

The framework directly links regulatory scrutiny to performance, encouraging businesses to maintain high standards while rewarding strong compliance.

Singapore-based companies are also expanding their halal manufacturing footprint beyond borders to meet growing regional demand. Food manufacturing group OTS Holdings opened a new $9.7 million facility in Malaysia last October that is expected to triple its halal production capacity from 60 tonnes to 200 tonnes per month.

“With two food manufacturing facilities in Singapore and one in Malaysia, we are contributing to the expansion of Singapore’s halal economy through improved efficiency and halal production capacity,” says Ong Shiya, senior manager for group corporate marketing at OTS Holdings. 

For many manufacturers, Singapore’s appeal extends beyond domestic demand.

“A company manufacturing specialty food in Singapore can reach Malaysia, Indonesia, Brunei, and the GCC with confidence that MUIS certification will be recognised,” says Suratty. 

The market outlook remains strong -  Singapore’s halal meat market was valued at more than $6.5 billion in 2024 and is projected to reach $7.7 billion by 2027, according to Straits Research. 

Food security drives next phase of growth

While consumer demand remains strong, Suratty believes a more pressing force is shaping the future of halal across the region.

“What’s really accelerating halal sector growth across Asia now is something more pressing: food security imperatives,” explains Suratty. “Covid-19 and recent geopolitical tensions have made supply chain diversification impossible to ignore.”

Innovations such as vertical farming, aquaculture, plant-based proteins, precision fermentation, and cultivated meat are increasingly intersecting with halal standards. “The halal angle makes these innovations market-ready not just locally, but regionally,” she adds.

18 Jun 2026
Insight
Halal Industry
The final push: Global coalition pledges $1.9 billion to end polio

This article is produced and sponsored by IFANCA. It was first published in the State of the Global Islamic Economy 2025/26 report produced by DinarStandard. The report can be downloaded from here.


In the close of the 2025 calendar year, global leaders gathered for what many hope will be remembered as the beginning of the end for one of humanity's most dreaded diseases. The occasion marked a pivotal moment in the decades-long battle against polio, as international partners announced a collective commitment of $1.9 billion to advance eradication efforts and protect hundreds of millions of children worldwide.

The global pledging event, titled "Investing in Humanity: Uniting to End Polio," was hosted by the Mohamed bin Zayed Foundation for Humanity in partnership with the Global Polio Eradication Initiative (GPEI). Among those in attendance were His Highness Sheikh Hamdan bin Mohamed bin Zayed Al Nahyan, Gates Foundation, World Health Organization Director-General, Dr. Tedros Adhanom Ghebreyesus, and government ministers from affected nations.

The scale of the announcement was a peek into the severity of the situation, and its eventual outcome now hinges on whether these global health efforts succeed or fail. It was a story that shines a light on institutions that operate at the intersection of trust, culture, and credibility. Among them was the Islamic Food & Nutrition Council of America (IFANCA), whose $4 million pledge is a critical investment during this last mile moment, where every dollar matters. In the final stretch to end polio for good, partnership, influence and credibility remain as important as funding, ensuring communities have the trust and support needed to finish the job.

A disease on the brink

The significance of this funding announcement cannot be overstated. Wild poliovirus, which once paralyzed hundreds of thousands of children annually, is now endemic in only two countries: Afghanistan and Pakistan. The world stands at what public health experts describe as 99.9% of the way toward complete eradication. That in itself is a milestone that seemed impossible just decades ago.

“Polio eradication is not just a health priority for Gilgit-Baltistan; it is a national responsibility for Pakistan, especially after the recent case in Diamer (one of the regions in the north of Pakistan in Gilgit Baltistan) reminded us that the virus still threatens our children,”said Dr. Mubashir Hassan, Director Health Planning & Procurement, Gilgit-Baltistan.

“As one of the last two endemic countries alongside Afghanistan, Global stakeholders must sustain unwavering immunization efforts to protect every child and fulfil their global commitment to a polio-free world,” he added.

Public health professionals often describe eradication as a paradox: the closer you get to zero, the harder every remaining step becomes. Early gains are relatively straightforward. The final cases are not. The window for action is narrow, and the stakes are enormous. Complete eradication would save the world more than $33 billion by 2100 compared with the costs of managing recurring outbreaks indefinitely.

The latest commitments include approximately $1.2 billion in new pledges, which reduces the remaining funding gap for GPEI's 2022-2029 strategy to $440 million. These resources will accelerate vital efforts to reach 370 million children each year with polio vaccines while simultaneously strengthening health systems in affected countries to protect against other preventable diseases.

The "last mile" of polio eradication runs through regions shaped by conflict, political instability, misinformation, and deep-rooted mistrust of external intervention. In such environments, technical capacity alone is insufficient. The simple fact is that vaccines do not fail because they are ineffective; they fail because they are refused, feared, or misunderstood.

This is where IFANCA's role becomes especially significant.

IFANCA and the politics of trust

IFANCA is best known globally for its work in halal certification, which lies at the cross-section of religion and modern scientific methods, ensuring that food, pharmaceuticals, and consumer products meet Islamic dietary and ethical standards. But its influence extends well beyond certification. For decades, IFANCA has functioned as a bridge between scientific institutions and Muslim communities, translating technical standards into culturally credible assurances. That same credibility now matters profoundly in global health.

At the Abu Dhabi pledging event, IFANCA reaffirmed its commitment to polio eradication, framing its contribution not simply as financial support, but as part of a broader moral obligation to protect children. "Supporting children and protecting the most vulnerable is central to IFANCA's mission," said IFANCA President Dr. Muhammad Munir Chaudry, adding that "the last mile is the hardest, but we stand with GPEI partners and donors to finish the job".

The wording is telling, reflecting an understanding that eradication is not just a logistical challenge, but a social one. In communities where vaccination campaigns have historically been met with suspicion, institutions like IFANCA, which have built significant trust through their previous work, play a crucial role in facilitating public health efforts. Their support signals that immunization is not only medically sound, but ethically acceptable and religiously compatible.
 

Why IFANCA's contribution punches above its weight

Beyond its financial contributions, the additional value of IFANCA's involvement lies in where and how it operates. Polio eradication efforts increasingly depend on reaching communities where external authority, whether governmental or international, is often viewed with skepticism. In such contexts, faith-based institutions often enjoy levels of trust that governments and NGOs do not. Their participation can determine whether a vaccination campaign is tolerated, embraced, or rejected outright. 

“We are closer than ever to ending polio for good, but the final mile demands not only resources, but trust and partnership,” said Michael J. Nyenhuis, President and CEO of UNICEF USA. “UNICEF USA has seen that vaccines can only save lives when communities have confidence in the institutions delivering them. The leadership of trusted organizations like IFANCA reminds us that protecting children from preventable disease is a shared moral responsibility. Together, if we stay the course, we can reach the finish line.”

By standing publicly alongside GPEI, WHO, UNICEF USA, and major philanthropic actors, IFANCA reinforces a critical message: that ending polio is compatible with, not in conflict with, religious values.

A broader shift in global health

The Abu Dhabi pledging moment also reflected a broader transformation in how global health initiatives are financed and delivered. The budget of the Global Polio Eradication Initiative faces an expected 30% cut in 2026, part of a broader pullback from foreign aid by wealthy nations. The United States has withdrawn  from the World Health Organization, creating uncertainty about future funding commitments. Other major donor governments, including Germany and the United Kingdom, have also implemented cuts to international aid budgets. 
While traditional donor governments remain important, the Abu Dhabi pledging moment revealed a deeper structural shift within global health itself. As geopolitical tensions rise and foreign aid commitments become less predictable, the architecture of global health response is evolving away from reliance on a narrow set of state actors toward a broader coalition that includes philanthropies, regional foundations, civil society organizations, and faith-based institutions. This evolution reflects not simply diversification, but adaptation to a more complex risk environment.

Seen through this lens, the growing role of organizations like IFANCA is less about supporting individual medical interventions and more about strengthening global health security. Public health crises increasingly unfold in environments shaped by political instability, cultural sensitivities, and distrust of external authority. In such contexts, success depends not only on scientific capability but on the presence of trusted intermediaries capable of bridging global systems with local communities. IFANCA’s longstanding credibility within Muslim communities positions it as one of these stabilizing actors—reducing friction and helping ensure that international health initiatives can operate effectively in culturally complex settings.

This shift represents a recalibration of how global health challenges are addressed. Rather than framing success solely in terms of funding levels or technical delivery, the emerging model emphasizes resilience: the ability of health systems to function amid uncertainty, contested narratives, and evolving geopolitical pressures. In this environment, partnerships founded on trust and cultural fluency become essential components of the global health security infrastructure.

This funding environment makes the Abu Dhabi commitments all the more critical. In response to budgetary pressures, GPEI partners plan to focus resources more strategically on surveillance and vaccination in areas with the highest risk of polio transmission. The approach reflects both pragmatism and determination—doing more with less while maintaining momentum toward eradication.

Whether that time is used effectively will depend not only on how funds are deployed, but on who is trusted to deliver them. In that equation, IFANCA's involvement is strategic. The $1.9 billion pledged in Abu Dhabi represents renewed commitment at a moment when global cooperation faces significant headwinds. It demonstrates that even in an era of constrained budgets and competing priorities, the world can still rally around goals that transcend borders and benefit all of humanity.

As Dr. Chaudry noted, the last mile is the hardest. It is also the most revealing of priorities, of partnerships, and of whether the global community truly understands what eradication requires. If the world does finish the job, institutions like IFANCA will have played a role that history may not fully quantify but should not forget. The end is in sight. With sustained commitment and the resources pledged in Abu Dhabi, the world may soon declare victory in one of the longest and most consequential battles in public health history.


This article is produced and sponsored by IFANCA. It was first published in the State of the Global Islamic Economy 2025/26 report produced by DinarStandard. The report can be downloaded from here.

© State of the Global Islamic Economy 2025/26 All Rights Reserved

02 Jun 2026
Insight
Halal Industry
Forging the halal MRE: How IFANCA helped redefine military and humanitarian food systems

The true test of any thriving society is its impartial treatment of all who call it home and its ability to evolve and adapt over time in line with the needs of its people. Sometimes, these needs can be as mundane as everyday feeding decisions, which, under extreme situations, can require breakthrough solutions. 

In war zones and disaster areas, food can become a serious problem for Muslim soldiers and refugees. The US Military's packaged, ready-to-eat meals (MREs) were a huge success when they were first introduced during the Second World War. They were built to last a long time without going bad.

But as more people of different faiths, specifically Muslims, joined the armed forces, the question of a lack of halal-certified meat or chicken options in the standard MREs became an issue.
 

A standard US military packaged ready-to-eat meal

The US military tried to fix this by offering "pork-free" versions, thinking that would solve the problem. But it didn't because the underlying issues weren't being addressed. Even the vegetarian meals caused issues, because they contained ingredients that Muslims aren't allowed to eat — things like additives made from animals, artificial flavors with questionable sources, and food made in facilities where everything gets mixed together.

For Muslim service members, refugees, and people of faith, every meal became a difficult choice between staying fed and staying true to their beliefs. In the past, Muslims stuck in these tough situations could fall back on an Islamic rule called Darurah, which basically means "extreme necessity." This rule allows a Muslim to eat forbidden food if they are literally in danger of starving. 

But the rule was meant for extreme situations and raised another dilemma: should a soldier or anyone serving their country, or a person fleeing a disaster, really have to break their religious rules just to survive? Or go without food for a long time?

The answer was clearly no. It was obvious that the rule of Darurah wasn't a permanent solution. For a long-term solution, there had to be a way to create a proper, fully certified halal meal that could survive on a battlefield or in a disaster zone. And once that was achieved, then to convince the government to buy and use it.

This was too big a goal for any single entity or individual to achieve on its own. It took a historic team effort between a forward-thinking food entrepreneur, My Own Meals, Inc. (MOM), and a religious and scientific organization, the Islamic Food and Nutrition Council of America (IFANCA).
 

A bold idea: Mary Anne Jackson and ‘My Own Meals’

Military labs are all about finding quick stop-gap solutions; they don't have the bandwidth or the deep technical knowledge that is required to formulate a solution for a halal MRE. Instead, it was the foresight and enterprise of a regular civilian businesswoman. In the 1980s, Mary Anne Jackson, who had previously worked as a senior food industry executive, started a company called My Own Meals, Inc. (MOM), along with its halal division, J&M Food Products Company.

Jackson was ahead of her time. She adopted technology used by the US military — a process in which food is sealed in flexible foil pouches and cooked under high pressure so it lasts for years without needing a fridge — and applied it to create everyday meals for consumers. Over time, she added foil pouches and individual plastic meal trays to her product range. This type of long-lasting, no-fridge-needed meal didn't yet exist in regular American stores, so Jackson had to work hard to convince people that this new packaging was safe to eat.

As conflicts and wars began to escalate in the early 1990s, the US Defense Logistics Agency — the part of the military that handles supplies — was struggling to find enough meals that met religious dietary requirements. Instead of waiting around for the military to lower its standards or force Muslim soldiers to compromise, Jackson decided to act.

She had the vision to understand that real halal food couldn't just be a label slapped on a package — it had to be truly and completely halal, from top to bottom. 

To make something that Muslim soldiers and refugees could eat with full confidence in their faith, she knew she needed expert religious guidance. So she reached out to IFANCA.

The hard part: Making a meal that's both long-lasting and truly halal

While all the pieces were now in place, the partnership between J&M Food Products and IFANCA still faced a massive challenge. Making a halal MRE meant going through every single part of the meal-making process and checking it against Islamic food rules — right down to the tiniest ingredients.

To make a meal that could last five years in extreme conditions like deserts or war zones, IFANCA and Jackson's team had to solve several big problems:

  • Getting rid of questionable ingredients: The high-heat cooking process used to preserve MREs destroys many plant-based ingredients, which normally forces manufacturers to use additives derived from animals — such as certain fats, gels, and enzymes. All of these had to be carefully swapped out for plant-based versions or thoroughly checked against synthetic alternatives that could survive the intense heat without breaking down.
     
  • Keeping the equipment clean and separate: MREs are made in huge factories that run nonstop. IFANCA, being well aware of the sensitive nature of the task at hand, put strict rules in place to make sure the giant pressure cookers and sealing machines used for halal meals were completely separated from the machines used for non-halal meals. This was to make sure there was zero chance — not even a tiny amount — of cross-contamination or mixing between halal and non-halal food.
     
  • Checking everything in the package: IFANCA didn't cut corners or focus only on the big picture by looking at the main meal alone. They checked every single item inside the sealed MRE bag — the drink powders, the small accessory packets, and even the industrial oils used on the packaging machines — to ensure everything met Islamic standards.
Mary Ann Jackson, President and Founder 'My Own Meals' with Dr. Muhammad Munir Chaudry, President and CEO IFANCA

A historic achievement

Thanks to Jackson's careful engineering and IFANCA's deep knowledge of Islamic law applied to modern food science, the final result was a historic achievement that cannot be overstated. J&M Food Products successfully created meat-based combat meals that met strict halal slaughter standards, as well as vegetarian meals that earned a rare double certification — both fully halal (certified by IFANCA) and fully kosher at the same time.

This breakthrough changed military food supply worldwide. The US military now had proper, long-lasting halal MREs for Muslim soldiers serving abroad. And beyond the military, these meals set the standard for disaster relief too — whenever a natural disaster or conflict forces Muslim communities from their homes, these fully certified meals can be sent in right away, giving people both the food they need to survive and the peace of mind that comes from knowing their faith is respected.
 

A legacy that goes beyond emergency rules

The story of the halal MRE shows what can happen when a bold business leader and a knowledgeable religious organization work together with purpose. Mary Anne Jackson understood the power of faith and how properly prepared meals can nourish and feed people, bring people together, and make a nation stronger and more united.

So, to achieve her goal, she actively sought out the religious expertise needed to make it something Muslims could truly trust.

Together, MOM and IFANCA proved that Islamic food laws don't have to be a roadblock to modern technology. By cracking the challenge of long-lasting food preservation, they made sure that even in the toughest places on Earth, a Muslim soldier or refugee never has to choose between staying alive and staying true to their faith.

29 May 2026
Insight
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