Plant-based meat producers TiNDLE, Impossible land in the UAE in time for Expo2020
Vegan ingredients are by their nature halal but plant-based meat producers are increasingly choosing to get halal certification as a way to gain Muslim consumer confidence.
DUBAI - Competition in the United Arab Emirates’ plant-based meat market is heating up. Singapore's Next Gen Foods debuted its plant-based chicken brand TiNDLE earlier in September, while California-based Impossible Foods plans to launch its Impossible Burger at the Dubai World Expo when it opens on October 1.
Impossible’s announcement comes after rival Future Farms launched its Future Chick’n in June. The Brazilian start-up entered the UAE in October last year, and claims more than 30 percent of the market share within the vegetarian corner in Carrefour, the region’s biggest hypermarket chain, overtaking competitors such as Beyond Meat.
Impossible Burger is arriving in the UAE almost five years after its launch in the U.S. and will be featured on menus at Expo 2020’s U.S. Pavilion, the company announced on Tuesday (September 28).
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