Muslim expenditure on media and recreation in 2021 will surpass pre-pandemic levels - study
What were the biggest developments in the Islamic-themed media and recreation industry in 2019-2020? The State of the Global Islamic Economy 2020/21 report from DinarStandard expects global Muslim expenditure on media and recreation in 2021 will surpass pre-pandemic levels.
MARKET SIZE
- Muslims spent $222 billion on media and recreation in 2019, up 3.7% from $214 billion in 2018.
- Turkey, USA and Indonesia are the top countries by expenditure.
- Muslim expenditure on media and recreation is set to drop by 3.7% in 2020 to $214 billion due to the COVID-19 crisis.
- However, a strong recovery is expected in 2021 that will surpass 2019 levels.
- Muslim consumer spending on media is expected to reach $270 billion in 2024.
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